Salvini Flow
SalviniFlow Flower&Decor brings artistry and elegance to every bloom. We specialize in handcrafted floral arrangements, bespoke event décor and stunning floral installations that transform any space. Need flowers today? Our same-day delivery across Manhattan ensures that beauty is always just a moment away—whether it’s for a special occasion or simply to brighten someone’s day.
Problem Statement
SalviniFlow Flower's existing online platform lacks the user-friendly design and functionality necessary to effectively showcase their luxury floral offerings and facilitate seamless customer interactions. This shortfall hinders their ability to provide an exceptional online shopping experience, potentially impacting customer satisfaction and sales.
Goal
To address this, we to redesign their website on the Wix platform, focusing on enhancing usability, streamlining the ordering and shipping processes, and aligning the site's aesthetics with the brand's commitment to luxury and quality.​
Solution
To enhance SalviniFlow Flower's online presence, I redesigned their website, focusing on improving user experience and streamlining the ordering and shipping processes. This involved creating an intuitive interface that aligns with the brand's luxury aesthetic, ensuring customers can effortlessly browse products, place orders, and understand delivery options.​
Design role Tools
UX Designer
UX Researcher
UI Designer
Wix
Figma
Lightroom
Canva
MS Office
Discover
SWOT
Analysis
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Strengths: The business prioritizes sourcing high-quality flowers.
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Weaknesses: Prior to the website redesign, the online platform lacked user-friendly features, potentially hindering customer engagement and sales. ​
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Opportunities: Enhancing the website's usability can tap into the growing trend of online shopping, reaching a broader customer base. ​
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Threats: Economic fluctuations can affect consumer spending on luxury items like floral arrangements, potentially reducing sales. ​
Affinity
Mapping
MoSCow
Mapping
Key themes emerged from the interview with owner:
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Desire to maintain and enhance the luxurious and tender brand image throughout the website.​
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Salvini Flow website needs clear and intuitive navigation, making it challenging for users to browse products.​
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Requirement to integrate a secure and user-friendly payment system to facilitate transactions.​
MoSCoW Prioritization SalviniFlow Flower Website Redesign
Must-Have: Online Payment Integration: to made a secure and user-friendly payment system to facilitate online transactions.​
Should-Have: Enhanced Product Display: Incorporate high-quality images and detailed descriptions to showcase floral arrangements effectively.​
Could-Have: Blog Section: Introduce a blog to share floral arrangement tips, care instructions, and company news, engaging customers and improving SEO.​
Won’t-Have: Loyalty Program: Delay the implementation of a customer loyalty program to focus on core functionalities first.​
Define
User Flow
Designed intuitive user flows enabling customers to effortlessly explore floral products, comprehend available services, and finalize purchases. The streamlined navigation minimizes steps, ensuring a seamless and efficient shopping experience.​
Wireframe I
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Mid-Fi Wireframes: Developed wireframes within Wix Studio to establish a clear visual hierarchy and layout structure.
Usability
Testing
These wireframes incorporate placeholder content and essential UI elements, facilitating early-stage usability testing and stakeholder feedback. This approach ensured that the design aligned with SalviniFlow Flower's brand identity while streamlining the user journey from product discovery to checkout.​
Develop
Branding
SalviniFlow had an established brand identity, including a distinctive logo, a defined color palette, and two complementary typography styles. During the website redesign, we preserved and applied these elements consistently across the new Wix platform, ensuring that the site's visual presentation aligned seamlessly with the brand's luxury and tender aesthetic. This approach maintained brand consistency and reinforced recognition, providing users with a cohesive and engaging experience.​
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Deliver
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Conclusion
The redesign of SalviniFlow website successfully enhanced the user experience by integrating the brand's established identity with improved functionality. Key achievements include streamlined navigation, intuitive product browsing, and the addition of a secure online payment system. These enhancements not only reflect the brand's luxury and tenderness but also provide customers with a seamless and efficient shopping experience.​